It’s hard to attract people to notice your CBD business, like attempting to get seen at a music event while wearing camouflage. The crowd is big, and everyone is yelling. What are the normal marketing tricks? Not a choice. Facebook, Google, and many programmatic platforms are keeping an eye on things, so CBD is a bit of an outlaw in the digital marketing sector. hiring a CBD marketing consultant

But programmatic advertising is still possible. You just need to be creative and tough. Let’s talk business first. Programmatic isn’t just about putting money into an algorithm and hoping for the best. You’re basically paying for ad space on websites where your target demographic spends time. These platforms employ a lot of data to bid on ad space in real time. But here’s the kicker for CBD brands: you have to be careful (like walking barefoot on Lego pieces).

Some DSPs (Demand Side Platforms) will turn down anything linked to CBD faster than you can say “hemp extract.” The only way around this is to find ad networks and exchanges that have worked with CBD brands before. Get in touch. Ask inquiries that can make you feel weird. Picture this: you ask a stranger at a party if they would mind if your friend, who is a little spicy, came along.

Now, let’s get imaginative. Simple banner advertising just won’t work. There are too many people at the market. People stop paying attention to messages that are too clinical. Instead, tell a narrative. Imagine a teacher who is stressed out after work relaxing with a CBD gummy and some soft lo-fi tunes. Real people, real experiences, and real embarrassing jokes get people’s attention. Being honest about where your products come from, how they are tested by third parties, and the benefits of your products without making crazy claims cuts through the noise.

Next, let’s talk about following the rules. It’s harder than following a map with half of the roads missing. Platforms don’t like health claims. Stop suggesting that your product “cures” or “treats” anything. Instead, focus on increasing your daily health, support, or relaxation. Write every ad as if your aunt Linda were going to read it at Thanksgiving, and raise an eyebrow if it seems risky.

Geo-targeting helps you stay out of trouble with the law. Some states welcome CBD commercials with open arms, while others are still wary of them. Only put adverts in places where the law says it’s okay.

Budgeting is the last step, but it’s the most important one. You don’t need the money of a Fortune 500 firm to use programmatic, but if you bid too low, your advertising will go to the back of the line. Try things out, play around, and check the return on ad spend like you would check the oven while making cookies. Too burned? Change.

In short, don’t give up hope if you run into a few locked doors. Advertising CBD is like a strange science experiment: it uses statistics, gut feelings, and a little bit of humor. You will discover your audience if you keep trying and are flexible. Just remember to have fun, be honest, and stay within the law.